The Business Mirror is built on a Microsoft Excel platform and you save the file to your computer to work on at your own speed. Using Excel as the platform allows the questions to be answered easily but flexibly and provides the basis for high quality and uniform analysis.
The Business Mirror is not designed as a live online tool as we believe the vast majority of business owners want to continually review and control how they answer questions about their business and not scroll backwards and forwards through page after page.
By holding the program on your PC it means you can easily read the whole program before starting and make yourself comfortable with it. The process is designed so that you remain in control at all times.
To do justice to your business, The Business Mirror poses a series of in depth questions about your business and how you manage it. We expect that some of the questions themselves will give you a pause for thought and reflection. The questions are designed to build an accurate picture of your business therefore consistency and honesty are required when answering.
On receipt of The Business Mirror you complete one section for each major business function:
- Finance (Controls)
- P&L (Financial Performance)
- Protection (Compliance & Risk)
- General (Strategy & General Management)
There is also a quick option called Snapshot which lets you complete a restricted list of questions and get a short report in return. The Snapshot fully integrates into The Business Mirror so that you can expand at any time into the full Business Mirror.
When you have completed all the sections of The Business Mirror you e-mail it back to our analysis team. The information provided is analysed within the UK through a series of computer programmes that take any bias or prejudice out of the analysis process.
A comprehensive series of easy to follow reports is produced, both in graphical and written format which compare your business’ performance against best practice.